Burger King is bringing a touch of sweetness to its iconic Whopper with the launch of the Candied Bacon Whopper, available nationwide starting January 29th. This latest take on the classic sandwich leans into a growing food trend, embracing candied bacon’s popularity while staying true to the Whopper’s core identity.
Sweet and Savory: A Whopper with a Twist
The Candied Bacon Whopper isn’t just a new sauce or cheese topping. It features a layer of sweet bacon jam alongside the customary lettuce, tomato, crispy onions, garlic aioli, and Whopper patty, all nestled in the familiar seeded bun. This innovative twist captures the growing consumer interest in candied flavors, offering a unique and potentially delicious spin on the familiar Whopper.
Beyond the Bacon: Fiery Big Fish and International Inspiration
While the Candied Bacon Whopper takes center stage, Burger King isn’t stopping there. Select locations will also welcome the Fiery Big Fish sandwich, offering a spicy twist on the classic fish sandwich for those seeking a kick. This move demonstrates the chain’s understanding of diverse customer preferences, catering to both sweet and savory palates.
Furthermore, Burger King is leveraging its global presence to fuel its U.S. menu innovation. CEO Josh Kobza highlighted this strategy during the company’s third-quarter earnings call, mentioning initiatives like the Masters du Chef Burger in France. These international successes are being tested and adapted for the U.S. market, including through the “Reclaim the Flame” plan, aimed at revitalizing the Burger King brand in its home country.
Whopper Remains King: A Focus on Core Strengths
Despite these new additions, Burger King emphasizes its commitment to its core strengths. Kobza underscored the importance of the Whopper and other signature offerings, noting their role in driving growth and customer satisfaction. The focus on operational improvements and menu staples reinforces the message that Burger King, while embracing innovation, will not stray from its successful identity.
